Consumer Brands Advertising & Packaging

Beverages | Alcohol | Beauty Cosmetics | Games | Toys | Campaigns

Consumer branding has evolved beyond identity, packaging and advertising of products. Consumers now expect their brands to be connected to experiences, responding to their individual needs and context. More than ever before, brands can, and do have direct relationships with their customers. This means treating the brand as an ecosystem, optimizing customer journeys and differentiating through experience.

Packaging and product design offers a unique opportunity in both the consumer and business-to-business markets to influence end user and customer brand perceptions. Leveraged to its fullest, packaging and design creates and maintains a brand’s competitive advantage, building a brand’s image and identity, the core part of any relationship between a brand and the end user, in some cases, long after the sale has been made.