Entertainment Marketing & Advertising

I’m responsible for the creative vision, the look, the feel, and the tone of an entertainment brand from concept through design. It’s hard to direct creative endeavors by committee so my real purpose as a creative director is having a point of view and a singular vision that can be articulated well. I manage the key stages of content development, briefing in the content, spotting a great idea and then shaping and protecting that content while navigating it towards production and activation in multiple markets. 

I establish and develop the project’s personality, perspective, and reason for being, using whatever means are at my disposal from advertising, marketing, packaging, displays, a website, social media, and so on.