Continental Tire | BMW Performance Center Racing Facility

At the BMW Performance Center West in Thermal, California, a match of man and machine finds some true team-building coalescence. The miles of track, set amid a canvass of Palm Springs-area desert terrain, prove perfect for customized, corporate getaway events. Continental Tire Company is a corporate sponsor at the BMW facility, a members only private raceway and motor sports resort on over 1,700 sprawling acres surrounded by gorgeous desert mountain views and local wine country.

The challenge was to help Continental Tire Company with their approach to gaining new partnerships and promoting themselves in the world of motorsport leaving each visitor with an amazing impression and delivering a winning package.

In addition to vehicle, site and facility branding the presentation and eventual track installations included experiential and interactive designs with some solutions utilizing the environmental and natural desert terrain resources. All types of disciplines and levels were utilized for creating the brand environment and customer experience leaving each visitor with an amazing impression and delivering a winning package for Continental Tire Company.